WE ARE THE COO FOR YOUR TGE
Our mission is to maximize the value of early-stage crypto tokens through comprehensive project management and execution. We excel in strategy development, engaging with various vendors for tasks like community and KOL management, and social media content creation. We also align our clients' internal resources with a master schedule. Our tailored approach applies proven Web 3 business development strategies, utilizing experienced project managers and growth experts. Our strategy focuses on product goals and market narratives, ensuring maximum community participation in token-generation events
But why us?
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Team of Domain Experts
Our experienced team has executed various TGEs across categories like DeFi, RWA, NFT, over the past seven years, covering multiple market cycles.
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We EXECUTE.
Our 'ruthless' project management approach allows us to handle unrealistic timelines, balancing speed and quality. We're skilled at managing intense situations, aligning strategies, executing them efficiently, and meeting TGE dates to capitalize on community enthusiasm.
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Strategic Industry Relationships
Our industry relationships enable us to negotiate preferred rates with vendors. Our network and negotiation skills are key to our operations..
“Pick a place on the planet, and Faris will have someone for you to meet and add value to what you’re building”
James Zhang- Jambo
“Talent was a priority for us and when you give Faris a priority, he always makes it happen. I couldn’t recommend Faris enough."
Ed Woodford - ZeroHash
“Customer conversion is like a love language for Faris. He’s got a process built for scale and an approach that makes it fun.”
Paul Kim - Notifi Network
Operations and Listing Project Management
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We set up and manage customized workflows in Notion, tailoring pipelines, task assignments, and processes to meet pre-TGE deliverables. This includes comprehensive task management boards, a robust company Knowledge Base, and a KPI tracker with designated workflow ownership and support mechanisms.
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Our initial 60-minute kickoff call ensures all team members are aligned, followed by twice-weekly stand-ups and mid-week huddles to update on progress, discuss workflow bottlenecks, and activate deliverables.
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Working closely with partners, we streamline the onboarding of service providers and automate data and internal dependencies to optimize operations. All updates from 3rd party service providers are consolidated in Notion for a global overview.
Business Development
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We cultivate a comprehensive pre-TGE strategy aligned with launch timelines, aiming for an impactful launch. This involves identifying and securing ecosystem alignments necessary for a successful go-to-market approach
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Lead partner outreach and material compilation for service provider conversion
Every effort will be made to reduce fees associated with service providers in fiat and gear towards token to reduce burn
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Utilizing our own built systems for internal and partner progress tracking using custom Dashboards
Partner Outreach, Onboarding and Management
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Create and align on a strategy related to service provider identification and selection
Ecosystem selection and conversion (L1 or L2)
Service provider outreach
Service provider conversion
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Onboarding service providers who will lead and manage KOLs, social media, campaigns, metrics, and airdrops.
Coordinate with team for alignment with ecosystem and overall timing.
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Agree on a launchpad strategy and framework mapped to pre-defined TGE objectives and timelines
working with the team to agree and secure launchpad partners if it is determined launchpads are a value-added partner.
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Support and execute on the listing strategy that aligns with other pre-TGE workflows to maximize token exposure and token price augmentation.
Assess and finalize agreements with agreed-upon amounts of exchanges.
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We assist in arranging partnerships with key institutional custodians, ensuring secure and efficient custody solutions for our clients.
How we do it
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Initial Roadmap Creation: Develop a comprehensive roadmap, incorporating various phases crucial for a successful TGE, including vendor onboarding.
Alignment of Internal Resources: Ensure internal resources are in sync with the roadmap timelines, and identify any bottlenecks that might hinder achievement.
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Defining Roles: Assign clear workflow ownership or support roles to each team member, ensuring everyone is fully aware of their responsibilities and how they contribute to the project's success.
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Weekly Prioritization: Focus on weekly priorities to maintain alignment with the roadmap.
Ongoing Review and Adjustment: Continuously revisit and adjust strategies to ensure the team's ability to execute effectively on the roadmap
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Process Engineering for Onboarding: Reverse-engineer all processes related to onboarding vendors, ensuring everything is codified for backend clarity and global organizational visibility.
Managing Vendor Deliverables: Oversee all deliverables from vendors, building and executing strategies in tandem with them to meet TGE goals.
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Strategy Development: Ensure all strategies have practical, achievable tactics.
Example Case – Airdrop Strategy: For instance, creating and battle-testing an airdrop strategy, leveraging partnerships, and expanding networks to enhance community engagement.
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Functioning as both the COO of the TGE and the head of growth in various domains, providing comprehensive and strategic oversight
Who we work with
We partner with early-stage crypto projects, especially those preparing for their token generation event. Our focus is on project management, utilizing backend tools to coordinate all priority workflows. This includes working with various entities like exchanges, market makers, launch pads, custody providers, and marketing agencies. Our role varies depending on the project's needs — leading in some areas, such as communication with exchanges, and supporting in others, like working alongside market makers
